Ambassador Cruise Line: Traditional British Cruising, Modern Value

Set sail with Britain’s freshest cruise line, offering affordable, premium-value no-fly cruises from eight regional UK ports. Enjoy classic hospitality, outstanding entertainment, and a warm welcome on board Ambience and Ambition-ships designed for comfort, camaraderie, and discovery.

Why Choose Ambassador Cruise Line?

Ambassador Cruise Line brings a new choice for UK cruisers: traditional, adult-focused cruising with a modern twist. Enjoy no-fly holidays from convenient UK ports, a relaxed onboard atmosphere, and a commitment to sustainability and great British service. With themed cruises, multi-generational sailings in school holidays, and a crew that feels like family, Ambassador is the perfect choice for those seeking comfort, value, and memorable experiences at sea.

No-Fly Cruising from 8 UK Ports

Avoid airports and fly-free hassle with regional departures from Tilbury, Newcastle, Dundee, Belfast, Liverpool, Bristol, Falmouth, and Edinburgh.

Classic British Hospitality

Enjoy afternoon tea, West End-style shows, familiar comforts, and a friendly, welcoming crew on spacious, mid-sized ships.

Sustainability & Community

Modern ships designed with the oceans in mind, plus partnerships with charities like ORCA and a focus on reducing environmental impact.

A Home-from-Home at Sea

Step aboard and discover a world where service is warm, entertainment is plentiful, and every guest is treated like family. Dine in multiple restaurants, enjoy live music and shows, try your luck in the casino, or relax by the pool. Themed cruises and enrichment programmes add extra fun, while multi-gen sailings during school holidays ensure everyone is welcome.

Two ships: Ambience (flagship, 1,400 guests) and Ambition (1,200 guests)
Spacious cabins: Inside, Outside, Balcony, and Suite-all with tea/coffee facilities, TV, safe, and hairdryer
Multiple dining venues: Buckingham Restaurant, Borough Market buffet, Alfresco Grill, and specialty options (extra charge)
Bars and lounges: Raffles Bar, Botanical Lounge, SW19, The Purple Turtle Pub
West End-style shows at The Palladium, Observatory lounge, and outdoor movies
Pool, hot tubs, gym, Wellness Centre, crafting studio, library, and shopping galleria
Bridge/card room, casino, and enrichment activities
Themed cruises and multi-gen family sailings (during school holidays)

Meet the Ambassador Cruise Line Fleet

Ambience

The flagship, launched in 2022, offers spacious public areas, multiple dining venues, and a classic British cruise experience for up to 1,400 guests. Sails from London Tilbury.

Ambition

Sister ship to Ambience, launched in 2023, carrying 1,200 guests. Offers regional departures from ports across the UK and a friendly, intimate onboard atmosphere.

Renaissance

Joining the Ambassador Group in 2025 (operated by CFC for the French market), Renaissance brings modern design and enhanced sustainability features.

What’s Included with Ambassador Cruise Line

Comfortable accommodation in your chosen cabin or suite (with daily housekeeping)
All meals in main dining rooms, buffet, and select casual venues (breakfast, lunch, afternoon tea, dinner, late-night snacks)
Self-service tea and coffee available 24 hours
West End-style shows, live music, quizzes, and daily entertainment
Use of swimming pool, hot tubs, gym, and fitness centre
Enrichment activities, crafting studio, and library
Themed events and enrichment talks (on selected cruises)
Bridge/card room, casino, and shopping galleria
Multi-gen family activities (on selected sailings)
Port taxes and fees

Not Included / Extra Charge Applies

Alcoholic and soft drinks (drinks packages available)
Specialty dining venues (Saffron, Sea & Grass, Chef’s Table)
Shore excursions
Spa treatments and wellness classes
Wi-Fi/internet packages (Starlink available)
Laundry and dry cleaning
Gratuities/service charges (added to onboard account)
Room service
Babysitting services (on selected family sailings)
Personal expenses and shopping

A Fresh Era of British Cruising

Ambassador is committed to affordable, authentic, and sustainable cruising. With a focus on reducing environmental impact, supporting ocean conservation, and delivering the warmest welcome at sea, Ambassador is redefining what it means to cruise from the UK.

Find Your Ambassador Cruise

Use our live search to find your perfect Ambassador Cruise Line itinerary. Filter by destination, ship, date, and more.

Frequently Asked Questions

What makes Ambassador Cruise Line different from other cruise lines?

Ambassador offers traditional, no-fly cruising from eight UK ports, with classic British hospitality, adult-focused sailings, and great value. Themed cruises, enrichment, and multi-gen holidays are also available.

What’s included in my Ambassador cruise fare?

Your fare includes accommodation, all main meals, self-service tea and coffee, daily entertainment, pools, gym, enrichment activities, and port taxes.

Are drinks included?

Alcoholic and soft drinks are extra, but drinks packages are available. Self-service tea and coffee are included 24 hours.

Is Wi-Fi included?

Wi-Fi is available for an extra charge, with Starlink high-speed internet on both ships.

Are gratuities included?

Gratuities are not included in the base fare and are added to your onboard account.

What dining options are available onboard?

Multiple included venues: main dining rooms, buffet, Alfresco Grill. Specialty restaurants are available for a supplement.

Are there activities for children and families?

Ambassador is adult-focused but offers selected multi-generational cruises during school holidays, with family activities and kids’ clubs.

What is the dress code?

Daytime is casual; evenings are smart-casual, with Gala Evenings for those who wish to dress up.

Can I book with confidence?

Yes. Ambassador Cruise Line is ABTA & ATOL protected, with flexible booking options and a reputation for friendly, reliable service.